I was asked by the international award winning winery from Montefalco, Umbria – Arnaldo Caprai (www.arnaldocaprai.it) – to realize a video teaser of their “The Heart of Montefalco” campaign. With the twin company Cruciani (www.braccialetticruciani.it) they made a special-edition bracelet (with the red heart between the grapes) that helped them raising funds to buy an old letter from the local Renaissance artist Benozzo Gozzoli.

 

This video was also shown during the Vinitaly, the world-famous event in Verona (more info: www.vinitaly.com)

This is the whole story…

“In Montelfalco, we have a dream: retrieving the letter written by the painter Benozzo Gozzoli in 1452 which proved the love and loyalty of the artist for the city.
The parchment on which Benozzo Gozzoli wrote in his own hand his letter to Lord Brancacci Fiorentino is now owned by an auction house and will be put on sale. Cruciani, known throughout the world for its bracelets, has created a special edition bracelet that will be on sale from April 7th. The proceeds from the sale will go to the Academy of Culture in Montefalco and will be spent to acquire the letter of Benozzo Gozzoli, thus returning to the town of Montefalco an important piece of its history.
#caprai4love is sponsored by the Accademia di Montefalco for history, art and local culture, Cruciani, in collaboration with the Municipality of Montefalco, Montefalco Wine Consortium, the Strada del Sagrantino, Caprai and the Museum of San Francesco di Montefalco.”